BEATLES

Galvanized
When George Martin first met the Beatles and became their producer, he liked their sound and their energy, but he didn’t think they could write songs. So he licensed a song, handed it to them and had them record it. John and Paul hated doing this, so they asked if they could write one. That became their first hit. Faced with opposition and competition, they became better songwriters.

Sir George didn’t think much of Pete Best, their drummer, and he said so. He wanted to hire session musicians as drummers. Faced with a loss of cohesion and control, John, Paul and George took action, fired Pete, found and hired Ringo.

George didn’t think there was a chance this Ringo guy was any good, so he had a session musician sit in for the first recording. Ringo brought his A game on the next track and that was the end of session musicians sitting in.

Often, our best work happens when we’re in a situation we wouldn’t have chosen for ourselves. The hard part is choosing to be in that sort of situation in the first place, the uncomfortable one where we have no choice but to do better work.

Find a galvanizer if you can. If you care.
SETH GODIN